Originally from the East Coast, Jennifer moved to Southern California after college. In L.A. she worked in the film industry as a production coordinator for Paramount and Disney studios. It was there that the original concept for Petroglyph was born. That inspiration, coupled with the desire to start a family, prompted a move to Santa Cruz.

With the firm belief that all of us should have creativity and bold expression in our lives, Jennifer founded the first Petroglyph studio in Santa Cruz, California in 1993. Her vision was to build a stylized space for adults and children to ideate, socialize, and paint original ceramic pieces. With her former partner, Michael Rubin, she soon opened additional stores in Los Gatos, San Jose, and Roseville.